DDA AUDIT

Because it's legal and makes business sense

How to be accessible

Web accessibility is about making your website and e-marketing accessible to all Internet users (disabled, not disabled and machines), regardless of what browsing technology they are using.

Web and e-marketing accessibility is not complicated and anyone with basic web development skills can learn how to do it.

Browsing technology

The first rule of accessibility is to make sure your website works with all different browsing technologies. But do not go too far into the bleeding edge (remember Boo.com). When you develop for the web, include the following:

All web browsers (remember Mac users, etc)
Lynx browsers - a text only browser
Handheld devices - PDA's and gaming consoles
Screen readers - for blind customers
Screen magnifiers - for partially sighted customers
WebTV - the 'Internet' on a TV
Very wide screens - the opposite of most of the above
Slow connection speeds - some people still use dial up, perhaps because they are on the road

The business case

Being accessible make commercial as well as ethical sense:

Easier and cheaper website management
More reach to your e-marketing campaigns
Compatibility with future technologies
Better search engine rankings
Your website and e-marketing is legal
Your website will be quicker to download and update
The usability of your website will be improved
You can use your compliance for publicity